Search-Engine Optimization

Your business has unique properties that set you apart from your competition. We will help you express those differences to your potential customers with an effective internet marketing program.

Step 1) Marketing Analysis

The process begins with a complete marketing study of your niche market. Our staff will work closely with you in order to determine a unique marketing value proposition for your business. We will look closely at what your competitors are offering.

What keywords and phrases bring them to first or second place in this niche market? How does your marketing value proposition differ? We want to gain a solid grasp on the landscape of your business, before making ANY changes or suggestions.

Step 2) Website Analysis

A complete review of your existing website is the second step in our search-engine optimization process. We fully analyze things like website titles, content of your pages, ease of user navigation, keywords and other factors to determine the strengths and weakness of your current website. The complete written analysis will be given to you and personally reviewed.

Step 3) Create a Plan of Work

Together we will create a customized plan of work to implement a solution. During this phase we will keep a detailed report of traffic patterns. We will also determine the desired user response in a way that is measurable. (ie. ask for a quote, select this product, etc.)

Step 4) Implementation and Evaluation

The next step is to implement the changes that you request to be made. Each change will produce an evaluation form of the results achieved. .

Step 5) Maintain and Monitor

Our final step is the one most overlooked by many seo firms. There can be no substitute for the continuous monitoring of the statistics by measuring and tracking your results over time. We will provide you with detailed monthly reports. The reports include an analysis of your current traffic patterns, user convergeance, page ranking and site relevancy as well as our recommendations for any new changes useful for the next month.

Additional Ways to Increase Traffic

• Add a talking avatar to your website. The avatar can say a recorded presentation or answer questions based on a search-engine back-end. This creates a more personal environment for the user by giving them the feeling of talking to a human.

• Pay per click promotions and banner advertising. We can assist you with your online advertising plans by advising and monitoring your ppc campaigns and banner ads. PPC plans can become very costly if not properly monitored. Additionally, you will want to be constantly altering and testing your keywords and articles.
• Email and blog campaigns are tasks that seem to get delegated to last place in order of accomplishment. We can assist you with writing your campaigns. Just give us an outline of the information you would like to convey. We will work our literary magic and make you look good.

Contact us at Custom Websites to Go today for a NO-OBLIGATION QUOTE!

214-417-8682 julie@csites2go.com

 

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